Principles of Total Communication
Auciello - Chimiklis

1

Rich Text (font style, size) is better than plain text. Text that is blocked, indented, formatted and justified is more effective than plain text.

2

Color, used wisely, gives more emphasis than black + white.

3

Interactive (response by keyboard, conferencing by video) is better than passive. Interactive > Active > Passive. So when students actually change a formula or write code (“programming the script”) and immediately see the results of their work, learning is occurring the optimal state [analysis and synthesis -- the top of the pyramid of Bloom’s Taxonomy – increasingly effective teaching/learning strategies)

4

Sound (music, voice, sound effects, Midi, Wav files) becomes more effective when it is in Stereo, keyed to the theme, evocative and connotative, able to create a mood without help from other media!

5

An embedded [flat] picture is still worth at least 1000 words. Showing work of Art.

6

As cool, as powerful in communicating, in a different way is “motion “. Scrolling Text (text scrolls by ….) and animated images (animated .gifs) can be rivet attention!

7

Music add to Motion / Graphics expands Comprehension and the Learning Bandwidth.

8

Full Motion (avi, mpeg) is more effective than animation. Web Communication that is interactive, musical, visual, and in motion delivers information thru many senses across a wide band to the student and optimizes the learning experience.

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Developed by Joseph Auciello (Professor CIS, LA Trade Tech College) and Dr. P. “Frosty” Chimiklis, Distance Education, Victor Valley College.

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© Copyright 1999, Joseph Auciello, California Technical Training