Principles of Total Communication
Auciello - Chimiklis
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Rich Text (font style, size) is better than plain text. Text that is
blocked, indented, formatted and justified is more effective than plain text.
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Color, used wisely, gives more emphasis than black + white.
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Interactive (response by keyboard, conferencing by video) is
better than passive. Interactive > Active > Passive. So
when students actually change a formula or write code
(“programming the script”) and immediately see the results of
their work, learning is occurring the optimal state [analysis and
synthesis -- the top of the pyramid of Bloom’s Taxonomy –
increasingly effective teaching/learning strategies)
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Sound (music, voice, sound effects, Midi, Wav files) becomes
more effective when it is in Stereo, keyed to the theme,
evocative and connotative, able to create a mood without help from
other media!
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An embedded [flat] picture is still worth at least 1000 words.
Showing work of Art.
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As cool, as powerful in communicating, in a different way is “motion
“. Scrolling Text (text scrolls by ….) and animated images
(animated .gifs) can be rivet attention!
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Music add to Motion / Graphics expands Comprehension and the Learning
Bandwidth.
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Full Motion (avi, mpeg) is more effective than animation.
Web Communication that is interactive, musical, visual, and in motion delivers
information thru many senses across a wide band to the student and optimizes the
learning experience.
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Developed by Joseph Auciello (Professor CIS, LA Trade Tech College) and
Dr. P. “Frosty” Chimiklis, Distance Education, Victor Valley College.
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© Copyright 1999, Joseph Auciello, California Technical Training
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